JOICO Iron Clad Thermal Protectant$ 21.99
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Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with Joico's brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy, just on-tone, crystal-clear perfection here.