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WHAT IT IS. Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. 52 ml. Made in USA. WHO IT'S FOR. For all hair types. WHAT IT DOES. Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, with a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker. HOW TO USE IT. Work a small amount evenly through damp or dry hair and style as desired.