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An ultra-pigmented lipstick with up to 12-hour wear, a luminous, semi-matte finish, and a hydrating, comfortable formula with intense, saturated color. Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a Dior lip ink. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigment lipstick. With up to 12-hour wear, the colors seem more saturated, with a luminous, semi-matte finish, incredible sensoriality, and hydration. Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling color with the need for long-lasting comfort.